Speakers

Karen Packham
Host/Moderator
Executive Leaders Network

As the host and moderator, Karen is responsible for organising and facilitating the discussion, whilst fostering a collaborative environment where everyone's ideas are heard and respected.

Alexander McCracken
Customer Engagement Strategist
The Manufacturer (part of Nineteen Group)

At The Manufacturer (Nineteen Group), Alex helps vendors strengthen ties with the manufacturing community through targeted campaigns and strategic deployment. His industry expertise boosts partner ROI in demand generation. Alex also analyses industry research data, contributing commercial insights, and authored the "Manufacturing Momentum 2024".

Leveraging Technology for Customer Acquisition & Loyalty

Join digital leaders for a complimentary three-course networking dinner, featuring keynote speaker, Alexander McCracken, Customer Engagement Strategist at The Manufacturer and author of the "Manufacturing Momentum 2024" Report.

Connect with industry peers to explore cutting-edge strategies for acquiring and retaining customers, streamlining complex processes, and modernising legacy systems. Discover how to meet evolving customer expectations, leverage AI, and address operational challenges. Gain valuable insights from industry research and practical strategies to foster growth in a rapidly evolving technology landscape.

Key Takeaways

  • Optimise Operations: Streamline complex processes to boost efficiency and responsiveness.
  • Modernise IT Infrastructure: Upgrade systems to meet the needs of today's tech-driven customers.
  • Develop a Future-Ready Strategy: Build a comprehensive digital plan to enhance engagement and operational agility.
  • Implement AI Effectively: Move beyond experimentation to use AI for enhancing customer experiences and operational precision.
  • Network with Industry Leaders: Form relationships with industry peers, share ideas and business challenges.

Venue

The Sanderson, 50 Berners St, London W1T 3NG

In the heart of the West End, The Sanderson offers a retreat from the bustle of the city into a world of fantasy.