The Next Chapter of Commerce: How AI and Clean Data Are Redefining Product Discovery
Today’s digital commerce landscape is being redefined by AI. Traditional keyword-based SEO is no longer sufficient to meet the expectations of customers who use conversational search, demand seamless omnichannel experiences, and expect highly relevant product recommendations. This digital event is a strategic opportunity to position Akeneo and Vaimo as thought leaders by addressing how AI is reshaping product discovery and conversion, and how structured product data is the critical foundation behind it.
Key Takeaways:
- Unpack the failures of traditional SEO and the frustrations it creates for modern shoppers.
- Explore how AI-driven search addresses these gaps by interpreting shopper intent—not just keywords.
- Share real-world case studies: Amazon’s Rufus and Sephora’s Virtual Artist, Color Match, and AI enhanced SEO strategies.
- Demonstrate how AI closes the loop on customer feedback, refining product content in real time based on review patterns, sentiment, and trends.
- Conclude with a practical 5-step framework to get your product data AI-ready: audit, standardise, centralise, train, and govern.
Good news: This is a virtual event that can be attended from the comfort of your office or home, eliminating the need to travel. By choosing to attend this virtual event, you are contributing to a more sustainable future while still benefiting from valuable industry insights.