Virtual Roundtable

January 13, 2022

16:00 - 17:30 - GMT

Winning in the Last Mile, 2022 Outlook

State of your Market

The last mile continues to present substantial challenges to retailers. What has been your biggest last mile challenge heading into this holiday season?
What have you done to address this?

Priority
If you had $10M to invest in improving one part of your last mile fulfilment and delivery over 2022, what one capability would you address?

Technology
There is often a gap between the promise of technology solutions, and their real-world impact. We would love to understand where your technology partners are helping, or should be helping you to improve your last mile.

Meet rising customer expectations for:

  • Speed
  • Cost
  • Convenience
  • Sustainability
  • Scale up or down to meet changing (peak) demand
  • Improve real-time visibility and reporting
  • Improve customer delivery experience
  • Improve internal efficiency / reduce internal costs to deliver

Ownership
Within your organization, what team is primarily responsible for selecting last mile technology?
How do they align with other impacted teams, like eCommerce, customer experience, marketing, operations, or finance?

Approach

What is your approach to last mile improvement? Where on the spectrum from large to digital transformation to an iterative, test and grow initiative is your organization? What is driving this approach?

Impact

How are you measuring your last mile succes?
Profitability? CX ratings? Delivery speed? Online conversion rates?

ELN event moderator
Moderator/Host

Executive Leaders Network

This event is hosted and moderated by the Executive Leaders Network (ELN) in collaboration with our partners.

The session will provide insights throughout, offer you the chance to discuss the landscape and challenges with peers/experts and ask questions to the wealth of knowledge and experience in the virtual room

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Daniela Pearlmutter, SVP, Marketing at Bringg
Daniela Pearlmutter - SVP, Marketing

Bringg

Daniela has 15+ years of experience leading global marketing for multibillion dollar Tech companies and SaaS start-ups. She joined Bringg after leading the go-to-market strategy and marketing for B2B companies across Cybersecurity, Telecom, and IoT. Daniela is a mentor at the Intel Ignite accelerator program for startups, a graduate of a joint program with Wharton Business School.

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David Parry, SVP, Customer Engagement & Advocacy at Bringg
David Parry - SVP, Customer Engagement & Advocacy

Bringg

David joined Bringg in December 2020. He leads Bringg’s post-sales organisation that is focused on ensuring success for Bringg customers around the world, developing innovative ways to deliver an exceptional user experience.

Prior to joining Bringg David was at Flexera for 7 years, leading a number of different teams in Europe, USA, and globally.

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