B2B Event Results 2026: Webinars, Virtual Roundtables and Executive Dinners

Event by event results from ELN webinars, virtual roundtables and executive dinners in 2026, with industry attendance benchmarks.

Between February and October 2026, Executive Leaders Network delivered 36 client events that hit their agreed delegate target: 21 webinars, 10 executive dinners and 5 virtual roundtables. They covered finance, procurement, spend management, cyber security, cloud and IT, contract management and data. Every figure on this page comes from the post event report written by the event manager who ran the session. Last updated 24 October 2026.

Format	Events	What the reports show
Webinars	21	1,855 registrations and 960 live attendees. Average of 88 registrations and 46 live attendees per webinar.
Executive dinners	10	89 senior leaders seated across the 7 dinners with recorded attendance. Average table of 13.
Virtual roundtables	5	61 live participants. Average of 12 per session.

Webinar results and how they compare with the industry

Most people who register for a B2B webinar do not join live, and that is true across the whole industry. Published benchmarks put live attendance at about 33 to 40 percent of registrants. Goldcast, analysing more than 19,000 webinars in 2025, reports 33 percent. Wistia's 2025 data puts it at about 40 percent. ON24 reports 57 percent of registrants watching, but that figure includes people who view on demand after the event.

ELN webinars in 2026 had 960 live attendees from 1,855 registrations, which is 52 percent. That is above the live attendance range most B2B platforms publish. Six webinars passed 100 registrations, the largest reaching 170, and four closed registration early because they filled before the event date. The best live attendance rate was 73 percent, with 60 of 82 registrants joining a European finance webinar, while a cyber security webinar saw 105 of 146 registrants join live.

Benchmark audiences and platforms differ from ELN's, so treat the comparison as context. Sources: Goldcast webinar statistics for B2B marketers, Wistia webinar analytics benchmarks and MarketingProfs summary of ON24 B2B webinar benchmarks.

Webinars, event by event

Target is the number of delegates agreed with the client before launch. Registered is the number of people who signed up. Basware ran two webinars against a combined contract of 100.

Date	Client	Target	Registered
22 Sep 2026	Lucanet	50	75
5 Aug 2026	OpenText	50	69
22 Jul 2026	Nerdio	50	55
21 Jul 2026	Yooz	100	125
8 Jul 2026	RWS	50	54
30 Jun 2026	Siemens	50	77
25 Jun 2026	Pleo	50	62
16 Jun 2026	Lucanet	50	76
19 May 2026	SAP Concur	30	74
7 May 2026	Pleo	100	105
6 May 2026	Nerdio	50	56
28 Apr 2026	Basware (Europe)	50	164
28 Apr 2026	Basware (US)	50	83
21 Apr 2026	Lucanet	50	52
15 Apr 2026	Lucanet (DACH)	50	82
7 Apr 2026	Atec and Iomart	100	122
31 Mar 2026	Level Access	50	59
17 Mar 2026	Yooz	100	170
10 Mar 2026	Pleo	50	69
3 Mar 2026	CyberSecure	100	146
24 Feb 2026	OpenText	50	80

Executive dinner results

Executive dinners are small by design, so the measure is whether the right people were in the room. Dinners with recorded attendance seated between 10 and 20 senior leaders, against agreed targets of 7 to 15. A Vertex tax technology dinner contracted for 15 seated 20, a CyberProof cyber security dinner for 10 seated 13, and an Iomart cloud services dinner for 10 seated 11. Sponsors described the venues and conversations positively, and delegates at one event stayed to the close and connected on LinkedIn afterwards. Learn more about private executive dinners and in-person events.

Date	Client	Target	Registered
8 Oct 2026	Jaggaer	10	35
17 Sep 2026	Unit4	10	25
18 Jun 2026	CyberProof	10	29
4 Jun 2026	Imply	10	18
16 Apr 2026	Vertex	15	41
26 Mar 2026	EPAM	7	36
25 Mar 2026	Iomart	10	26 accepted
5 Mar 2026	Nerdio	10	25
12 Feb 2026	OpenText	10	26
5 Feb 2026	Ivalua	10	38

Accepted means confirmed delegates where the report did not record sign ups.

Virtual roundtable results

An Icertis contract management roundtable contracted for 10 delegates and had 19 take part. A CoreView IT management roundtable contracted for 5 delegates and drew 28 registrations. Sponsors described the discussion quality as informative and the answers to questions as strong. Learn more about virtual roundtables and webinars.

Date	Client	Target	Registered
26 Aug 2026	CoreView	5	28
24 Jun 2026	Spendesk	10	26
11 Jun 2026	Icertis	10	24 accepted
25 Mar 2026	Arena by PTC	8	30
11 Mar 2026	Nerdio	10	22

How these results are reached

Registration is opened early and closed once a webinar or roundtable is full. Each event is built around a delegate target agreed with the client before launch. Where delegates cancel, the team follows up to book them into one to one meetings with the sponsor, and registrants who miss a webinar receive the recording. Every sponsor receives post event data covering registrations and attendance. For a framework on judging events after the fact, read how to measure the return on B2B events.

Questions about these results

What is a good live attendance rate for a B2B webinar?

Published platform data puts live attendance at about 33 to 40 percent of registrants. ELN webinars in 2026 averaged 52 percent.

How many people attend an ELN webinar?

The webinars ELN ran for clients in 2026 averaged 88 registrations and 46 live attendees, with the largest reaching 170 registrations.

How many senior leaders attend an ELN executive dinner?

Dinners with recorded attendance seated between 10 and 20 senior leaders in 2026, against client targets of 7 to 15.

What happens to registrants who cannot attend live?

They receive the recording where relevant, and ELN follows up with cancellations to book one to one meetings with the sponsor.

Which clients has ELN run events for?

In 2026 the results above include events for Arena by PTC, Atec, Basware, CoreView, CyberProof, CyberSecure, EPAM, Icertis, Imply, Iomart, Ivalua, Jaggaer, Level Access, Lucanet, Nerdio, OpenText, Pleo, RWS, SAP Concur, Siemens, Spendesk, Unit4, Vertex and Yooz.

Plan an event with a delegate target

If you would like ELN to build a webinar, roundtable or executive dinner around your ideal buyers, send an enquiry and we will talk through the audience, the format and the target. You can also see how ELN runs B2B webinars.